Luckily, Lumin Skin offers an Advanced Scalp Treatment ($15.00), which contains the same ceramide (a lipid naturally found in your skin cells) that deeply hydrates and protects your skin from environmental damage.įor your hair – a point of both pride and insecurity for many men – Lumin Skin sells an Advanced Keratin Recovery Shampoo ($13.75) and an Advanced Keratin Fortifying Conditioner ($13.75). The scalp, too, is skin, but its close entanglement with your hair means you’ll need different products to take care of both your hair and skin. Lumin Skin currently sells one body wash: the Advanced Clarifying Body Wash ($13.75), which has both hydrating, cleansing, and exfoliating properties from tea-tree oil, aloe vera, and jojoba oil. The rest of your skin doesn’t need the same heightened TLC as your face, but that doesn’t mean that you don’t need to take care of it. Your facial skin is fragile and sensitive. They aren’t incredibly out-of-range for the quality of care they provide, but many less expensive options are available with the same high standards. While this is typical for sheet masks, most other brands cost between $5 and $15 for a one-use slip. The Anti-Fatigue Eye Patch and Pore Strip packets only contain one single-use strip. Pore Strip ($20.00), a charcoal-based pore strip that latches onto dirt and blackheads for physical exfoliation.Charcoal Clay Mask ($20.00), a deep-cleaning clay mask that uses both kaolin and bentonite clay to draw out impurities so you can wash them off.After Hours Recovery Oil ($19.00), an intense argan-oil-based moisturizer with squalene, vitamin E, and collagen to deeply replenish your skin.Skin-Purifying Toner ($22.00), a light misting water-based product to decrease your pH and care for your skin’s microflora.Anti-Fatigue Eye Patch ($20.00), a soothing under-eye moisturizing patch with hyaluronic acid and caffeine to brighten, smooth, and potently hydrate your under-eyes.Anti-Wrinkle Serum ($19.00), a heavy moisturizer with vitamin C and pomegranate extract for evening skin tone.UV Defense Moisturizing Balm ($32.00), a moisturizer and SPF 30 sunscreen combined.Other specifically targeted products include: Dark Circle Defense is an intensely moisturizing under-eye cream with caffeine, which helps to reduce puffiness by constricting the blood vessels from the thin skin under your eyes. Lumin hits all of these major categories easily with a few simple products:īeyond that, several other products target specific parts of the face, such as their best-selling Dark Circle Defense ($29.00). Skincare basics dictate that you’ll want to clean your face, exfoliate (remove dead skin, chemically or physically), and moisturize your skin. Forbes brand contributors’ opinions are their own.There are a few types of products you’ll find on shelves everywhere when it comes to facial cleansing products. This is a content marketing post from Lumin, a Forbes EQ participant. Lumin and Meridian are currently owned by our holding company Pangaea. While the size of the men's grooming industry certainly pales in comparison to that of the $500+ billion cosmetics industry, this gap is going to decrease, and it is due in large part to innovative brands like ours that serve today's worldwide consumers and tomorrow's cultural shifts. In a short time, Meridian has been quickly adopted and celebrated in the category and its sales are outpacing Lumin’s over a comparable period. We’re here to help fight the stigma, improve education around grooming benefits, and provide a solution for “down-there” care with precision-grade products. The discussion has mostly been centered around gender norms and expectation, with personal grooming outside of the context of getting a haircut seen as less masculine. Men’s “down-there” care has historically been a taboo conversation topic in American culture. In our market research we found that guys felt underserved for products built for trimming and shaving “down there.” Piggybacking on our success with Lumin, we launched our next brand, Meridian Grooming, a premium grooming company dedicated to helping men groom below the waist. ![]() More men are becoming regular users of everything from face masks to eye serums and more. ![]() Statista projects that the global market will hit $66+ billion by the end of 2020 and above $70 billion in 2021. The modern man is taking a keen interest in feeling and looking better than he has before. We moved into hair and body care with the April 2020 launch of our first men's shampoo, conditioner, scalp treatment and body wash. Since launch, the brand has experienced YOY growth over 100%, rationalizing our drive to expand the product offering.
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